Banner advertising is one of the most effective forms of online advertising, and every company, large or small, uses it to increase online visibility and attract visitors to their website or landing pages.
A well-designed banner campaign can significantly increase brand awareness and value. It has the potential to increase website traffic and convert visitors into customers.
Here are some tips from our graphic designers to help advertisers create a better banner design.
1. Determine your goal
You should be clear about the purpose of your banner when designing it. You should be clear about why you’re making the banner and what you hope to accomplish with it.
The purpose of the banner should be clear, whether it is to increase brand awareness or to change the public’s perception of the brand. Most companies use this method to highlight a new product on the market.
2. The banner should stand out from the rest of the banners in its surroundings
When the banner is finished, look for a suitable location to place it. Whether you place it indoors or outside in a free space, make sure it is eye-catching and that people see it first rather than other banners.
3. Select colours wisely
Choosing the right colours is far more important than you may realise. Colors convey a critical message and can change people’s perceptions of a product in a matter of seconds.
Choosing the best colours is usually associated with the product and branding, and it also develops a sense of attachment to the product in the mind of the viewer.
4. Make use of high-quality images
Make sure your banner looks appealing and beautiful, whether you use photographs, graphics, or just illustrations. Eye-catching images are a great way to improve the look of your banner.
When printing the banner, never use low-quality images because they will appear blurry, faded, and grainy in the finished product. Choose high-quality images that will remain clear and sharp after being enlarged to fit into the banner.
5. Text that is readable
The best feature of a good banner design is that it will include high-quality images and text. The further away a person stands from the banner, the clearer and sharper the images appear, but it can also make the banner’s text unreadable. This is why you must set a target distance from where the banner will be seen.
6. Make use of animation
Animated banners are significantly more efficient and appealing than static banners. They outperform traditional banners in terms of capturing the attention of viewers.
When necessary, we recommend that you include animation and other illustrations such as figures and cartoon characters in your banner.
7. Maintain simplicity
Keep the banner’s contents, text, and other elements simple and appealing. Don’t overload the banner with images or other components. It will cover a large portion of the banner, and there may be some empty space. Do not make it appear unpleasant by incorporating a variety of elements.
8. Make use of high-quality materials
You can follow every banner design tip and create an attractive banner design, but the material that you use will still catch people’s attention.
When the banner is printed on low-quality, low-resolution material, the viewer will not even look at it. High-quality materials will make it appear authentic and professional.
9. Have a well-defined frame
People’s eyes are naturally drawn to a subject which is inside the frame. Effective banner ads have a unique frame with graphics that extend to the box’s edges. If your ad is white, it’s common practise to surround it with a 1-pixel grey border.
10. Maintain brand consistency
Your banner ad will lead to a landing page with your offer. To avoid potential customers becoming confused, make sure the ad matches your branding and the landing page.
11.Use buttons correctly
Buttons, depending on the type of banner, will frequently increase your ad’s click-through rate (CTR). If you want to use them, put them after your copy on the lower right side in contrasting colours. Maintain consistency of the buttons throughout the set of ads.
12.Call to action:
What are you hoping your viewers will do? Most likely, you want them to simply click on it, so make that clear in your ad. For example, we could say “Click Here,” “Free Shipping on All orders,” or “Visit my website – Click Here.” Make it simple to understand!