As a new business, you want to take advantage of any opportunity to increase your online visibility. To that end, Google provides many free and paid services that business owners can use. Google has tools to help you with everything from making your website more usable and tracking site traffic to improving your website’s local search engine optimization (SEO) quality and online advertising campaigns. Here are the top 6:
1. Google Ads
Pay-per-click (PPC) online advertising campaigns is the most common type of online advertising, and Google Ads (formerly Google Adwords) is the internet’s largest PPC ad network. This is how it works: A user bids on keywords that their target customers use to search for the types of services that the company sells. When someone searches for those keywords, ads with those keywords appear on Google’s search results pages. When someone clicks on his ad, the PPC client is only charged for the advertising service — this is performance-based pricing at its finest.
2. Google Marketing Platform
Google Marketing Platform is a cross-channel marketing suite that includes Google’s advertising and analytics tools. The platform’s features include Optimize, which allows you to run tests on your business website to improve user experience, and Data Studio, which converts metrics into engaging reports so you can truly visualise the data. Google Marketing Platform will give you a better understanding of what your audience is looking for because it provides deep insights into website and ad data for cross-channel marketing.
3. Google My Business
Google My Business creates the listing that appears when customers search for related terms on Google Search and Maps. Google includes what it knows about a local business by default, including customer reviews from across the Web. However, by submitting your own information to Google Places, you can improve your listing and attract more customers.
4. Google AdSense
The most popular way to make a little money from the visitors you’ve already attracted to your site is to use Google AdSense to place ads on your own website. AdSense integrates with AdWords by displaying content-related ads on your website. You get to choose the size and location of the ads. Google splits ad revenue with you when a visitor clicks on an ad. As a result, Google AdSense can assist you in generating additional revenue from your website.
5. Google Trends
On the most basic level, Google Trends shows you what people around the world are searching for right now — and the data is updated in real time. It can, however, be a useful tool for search engine optimization keyword research and content creation. If you go to Google Trends and type in terms related to your business, you’ll see the search volume over time as well as which geographic regions have shown the most interest in those terms. You can also see the most popular topics and queries associated with the terms you’re looking for. Use this information to determine which topics are popular, and then create content for your website or Google Ads based on that information.
6. Google Analytics
Use Google Analytics to learn how much traffic your website receives, where your visitors are coming from, and what they do once they arrive. This free tool can provide answers to these and other questions. Google Analytics will track every visitor to your site and generate useful reports and statistics by inserting some code into the underlying HTML of your site. Business owners can use the information to improve their website. It’s ideal for a low-budget small business looking to improve its online performance.
Our list could go on and on because Google provides numerous additional tools and services, such as Gmail, Docs, and Calendar. Explore these services and tools to improve your online visibility.