At various points in everyone’s career, thoughts turn to the next steps. Perhaps you’re thinking about ‘moving up’ in your current company. Perhaps you’re looking for work in other companies. You might even be thinking about making a complete 180-degree turn and starting your own business.

1. Improve your soft skills

When applying for any job, you must obviously demonstrate that you have the necessary skills and competencies. Soft skills, on the other hand, are becoming increasingly important in recruitment. Communication, time management, teamwork, emotional intelligence, public speaking, and strategic thinking are examples of personal and people skills that can be applied to any role.

Whatever role you have, you should try to hone these skills even outside of work. Perhaps you want to improve your teamwork skills or work with a group to achieve a common goal.

2. Perform a SWOT analysis

A SWOT analysis is an excellent way for a digital marketing company to gain a better understanding of its market position. You can, however, conduct a personal SWOT analysis on yourself. This, in particular, can assist you in discovering your strengths as you prepare for your next career move.

If you’re having trouble identifying your strengths, solicit feedback from co-workers or trusted friends. Choose people you admire and then collect information about yourself.

3. Share your story

You must promote yourself in an interview, and one of the best ways to do so is to tell a compelling story. You should be able to create a breadcrumb trail of your strengths in action based on your SWOT analysis. Include examples of how your strengths benefited the organisation to make your story more concrete.

4. Be willing to accept criticism

It can be very satisfying to discover your strengths and how much people like you! However, be prepared to hear some negative feedback when canvassing for feedback. Sometimes we are unaware of our own flaws and require someone to point them out to us.

Being open to criticism is an important soft skill to cultivate. It is also essential to be able to demonstrate to a prospective employer that you learn from criticism and are proactive in your efforts to improve yourself.

5. Understand your attitudes and values

Many digital marketing organisations hire people based on their values as well as their skills, competencies, and soft skills. Because of the shift toward values-based hiring, it’s critical that you understand your own personal attitudes and values. This may entail embarking on a journey of self-discovery in order to discover what is truly important to you.

Digital marketing agencies seek individuals who will ‘fit in’ with their company culture and who have the mindset to thrive in the workplace. In an interview, you should demonstrate the attitudes and values that will appeal to the recruiter. Demonstrate your enthusiasm for the opportunity.

6. Understand your goal

When applying for a new job, you frequently wonder, “What does this organisation expect from me?” However, you should also ask yourself, “What do I hope to gain from this job?” The importance of knowing your purpose is emphasised by life coaches and wellness experts. When you understand what motivates you, you can make life decisions that are consistent with that goal.

In the recruitment process, purposeful living is equally important. What factors are important to you when looking for work? Do you desire the ability to work from home? Is the salary the deciding factor? Or is it more important to be respected and allowed to manage your own work? Some people seek a larger goal, such as a job that allows them to maintain a healthy work-life balance.

7. Recognize how you can add value

Digital marketing agencies do not simply hire resources to fill a role. They want people who can add value to the organisation. They’re looking for people who fit in with their culture and share their values.