India Will Join Global Live Commerce. Are You Ready?

Live commerce is the digital space where the host and the consumers interact with each other on a live conference video Then interested consumers are allowed to purchase the product through a platform. This instant purchase on a digital platform makes a huge audience to interact with. A long-time age a popular television channel called Zee TV launched a teleshopping network programme where they showcased the products on living. This is a replica of the same programme. Social media is the best way nowadays for these live seasons where the sellers and buyers can make a conversation in real-time and buy and sell their products at the live streams.

Now, these e-commerce industries are going to take an interest in this live commerce because it is a great opportunity for all the e-commerce companies to grow in these present times. According to the survey, India is going to reach a milestone of $4-5 billion by the year 2025 in live commerce. This will be great news for the e-commerce industry. To reach this milestone companies should give personal care on the specific matter.

The previous approach of India on live commerce was not going good at all because of this unpredictable pandemic situation. But several big-budget brands, those who have well equipped to integrate live commerce services expand their business on this digital process and get benefited from the digital audience out there. Some of the start-up companies also try in their own way to get the same amount of audience in their platform as well.

Many websites also writing blogs of the awareness of live commerce and make a certain engagement into their websites. The start-ups also going to interact with that kind of web website for posting ads on the website for their live streams. E-commerce experts and believes that video-based content is quite a helpful option for live commerce.