Take These Chances To Influencers To Be More Creative

Influencer marketing has changed forever because of social media. The Advertising Standards Council of India or ASCI has made it mandatory for influencers to make it public about the financial and material benefit they have received from a particular brand for putting up a post.

ASCI has made this mandatory for influencers from the 14th of June this year. The influencers have to use tags such as advertisement, ad, sponsored, collaboration, partnership, employee or gift to let their followers know which of their posts are being paid by some brand.

Sonali Mitra is a fashion and lifestyle influencer who has recently reached 1 million followers has said that they are not really satisfied with this kind of tagged post. As she says the reach of these posts is too less than an organic post. Business experts have also said that this kind of guideline actually impacts businesses over social media. Digital marketing firm AdLift CEO and co-founder Prashant Puri have said that these influencers get success because they keep an editorial touch to their posts but with this guideline, brands will look at a post as advertorial versus editorial.

Experts have also given a solution to this problem that is the influencers have to make the branded content more creative and attractive to get the attention of their followers. They have also suggested that the influencers now have to put on more organic posts than before. Influencers have also commented that they used to get a 40-60 ratio for paid posts but now they are also planning to get a 30-70 ratio. It is also believed that influencer marketing has its own space in digital marketing.