YouTube has recently crossed a new milestone as its monetisation programme has reached 2 million creators. Also, in the last three YouTube has paid more than $30 billion to creators, artists, and media companies as a part of the YouTube Partner Program.
Neal Mohan, the YouTube Chief Product Officer has said that tech reviewers to entertainers are participating in YouTube Partner Program from all around the world. These creators did not have any platform otherwise but now they are generating jobs and contributing to local and global economies. In 2019, YouTube has created 345,000 full-time jobs only in the U.S. The Chief Product Officer has also commented that this has also developed quality content on every subject, such as how to fix a garage door, music videos, lectures on advanced physics and also made these contents free to all.
Mohan has also recalled that fourteen years ago the YouTube Partner Program has been launched with a first-of-its-kind open monetisation program. In that programme, anyone could join and start making money. But now, YPP has become one of the largest drivers of the creator economy in the world. In this programme, creators can make money and earn a living from their content on YouTube with the help of ten different monetisation features like advertiser revenue to selling merchandise.
He also added that the YPP model only works when viewers, creators, and advertisers have the confidence that they are living up to their responsibility as a business. YouTube has been investing in the policies, resources and products to protect the big community of creators who are producing incredible content.
In 2020, YouTube’s violative view rate was 0.16-0.18%. This means that in every 10,000 views on YouTube there are only 16-18 views that are coming from violative content. This factor has contributed to benefiting creators and YouTube’s overall business. In 2021, YouTube ads revenue has crossed $7B.
He also added that all the channels applying to YPP undergoes review by a trained rater to make sure the channel meets YouTube policies.