To better understand the value of link building and how to use it to strengthen your SEO service and content marketing strategy, let’s go over the basics.
The process of acquiring inbound links from other relevant and reputable websites and integrating them into your website and web pages is known as link building. Backlinks are considered the internet’s currency because they are real-life reputation scores for search engines, and they are the primary reason why link building campaigns are important for SEO service and content marketing.
The main goal of link building is to earn backlinks from authoritative sites rather than simply increasing the number of reliable or credible inbound links to a webpage. These backlinks serve as a vote of confidence in your website.
Link building is an important search ranking factor; the more high-quality backlinks you obtain, the more likely you are to rank high in search engine results pages (SERPs). Google’s E-A-T concept is becoming increasingly popular as search evolves and the importance of satisfying user intent through quality content grows.
Tips for a Successful Link Building Campaign
Given the points raised above, it is difficult to deny that link building is an important component of your content marketing efforts. As a result, investing in improving your link building campaigns now will be critical in increasing the credibility of your site now and in the future.
The following are some link building campaign suggestions that every content marketer and outreach professional should be aware of.
During the Content Ideation and Research Process
1. Create a content calendar ahead of time.
Creating a content calendar for digital marketing allows you to plan which pieces of content to publish and when to promote them. This can also give you time to make changes to your content, such as adapting high-performing articles to coincide with a special event or holiday.
2. During keyword research, investigate your competitors’ backlinks.
Competitor backlink analysis allows you to evaluate websites that are preferably in your industry. This will allow you to compare your position to that of your competitor. A look at who your direct competitors’ back linkers are will provide you with a baseline for who to contact for your own efforts, and you can use what works for them in your own digital marketing strategy.
During the Content Creation Process
3. Determine linkable assets
You’ll need engaging content and assets that are worthy of backlinks. Audit your website and each web page to determine which assets will be the focus of your link building campaign.
4. Display quotes from credible sources.
Citing publications in your content is one way to get their attention. Why? Because publishers have tools that alert them when their brand is mentioned, their writers are cited, and their content is shared across various social media platforms.
Improve your outreach workflow.
5. Devote an hour or two of your day to public relations and outreach.
Running link building campaigns is a continuous process. Make this a regular part of your daily digital marketing activities for the best results. Set aside an hour or two of your day to do public relations and outreach through various channels.
Looking for comments is one type of outreach because it bridges the gap between you and the site owner. It is a form of networking in that you are not always “cold-calling” for links or potential collaboration opportunities.
6. Experiment with different approaches to link building.
It is recommended that you experiment with different approaches in your link building campaigns. Avoid presenting yourself as a link builder to your target audience. Always keep in mind that you are contacting people who create content for the benefit of their target audience.