Facebook And Sports ? How do they merge together ?

Hun Newman, director of EMEA sports says that, Sponsorship and support has invariably been an excellent friend of sport. Brands have long sought-after to faucet into fans’ passion by creating logos on soccer shirts.

Laura Williamson, a senior editor at the subscription sports website states that the taste of fans towards sports has changed over the years. She feels that the audience go on a double role while watching sports on TV and at the same time engaging themselves on social media platforms interacting about sport leads with their friends or relatives.

A few years back people moved out to public places to enjoy sports whereas now they prefer it to be served in plate sitting at home. The pandemic situation has only impacted more on this.

Mollie Pearse says that she can see how many online platforms are being engaged recently. People feel that during this time of lockdown it’s only the technology and rising digital techniques that have kept them on the go with news and sports.

Newman states how brands also have become a passion for people by viewing through their devices. Reels in Instagram is an excellent tool that helps sponsors to create videos of themselves and the reach is better.

Newman feels that brands still have their importance and if by any chance it reduces then the fans will not respond in a proper manner. Online platforms are playing a major role and Newman feels that it will have this impact on fans as it is making things convenient for them.

Moreover, we do not have any clue on when we will be able to witness a game in the stadiums due to the pandemic. Facebook has been passionately working with fans and brands maintaining a connection between both serving as a bridge. Thus, digital gaming has become more efficient these days.