Generate Leads through Influencer Marketing (2021)

A simple way to elevate brand awareness and increase sales is by using influencer marketing. 80% of the marketers feel that influencer marketing is beneficial. Marketers these days are investing 20% of their digital ad budgets into a branded content and they combine this with influencer marketing.

According to an email from Advertiser Perceptions to Marketing Dive, a bigger part of digital marketing was given on a complimentary basis. It involves paid search, paid social networking and digital video.

A quarter forth of the survey respondents state who use branded content and influencers said that they are facing more trouble than last year, 32% of the advertisers stated that they uplifted how much ever they were spending on branded content and 25% invested on influencers.

After the pandemic, advertisers rose up and thus the value for marketing using content and influencers. The leading top channels for branded and other influencer content are Facebook, Instagram and YouTube. Infact, Tiktok is also on the lead now overtaking LinkedIn by 29% and about 35% of the advertisers value TikTok more.

This is a trend that is still continuing from 2020. In the midst of all the social issues that were happening around the world, advertisers thought that it is difficult to sell the products and henceforth believed that branded content and influencers can gain the customer’s attention.

During the months of November and December crowded shoppers jammed the online retail stores and commercial sales surged 42% to $813 billion last year. Can’t deny the fact as stated by Sarah Bolton that advertisers should put in their efforts to increase sales and hold on to many customers. Two-thirds of advertisers feel that influencer content is easier now compared to a few years back.

A survey was conducted by Advertiser Perceptions which includes 205 advertising executives, 46% marketers and 54% agencies to check out how the content and influencer marketing has been during the time of the pandemic.