Online Shopping: Buy Less For More!

Asket, a Swedish company that mainly focuses on men’s apparel tested plenty of creative advertisements and finally realized that not inviting customers to purchase a plethora of clothes but to buy a few garments is the best advertisement and it was successful.

The company was founded in 2015 in Stockholm. Asket’s motive was to decrease the wardrobes and to bring the thought of non-bulk purchases into the minds of customers. They invite customers to buy fewer clothes but really good ones which are long lasting in quality and style.

Asket teamed up with Facebook’s Creative Shop and production house Coffee and TV and checked out whether showing the positivity of the company can perform better. To check this out they created three videos and showcased it to a “lookalike” audience engaging men who are between the age of 18 to 65. The videos that were shown mainly concentrated on ethos, full garment traceability and timeless fashion.

The “Timeless Fashion” displayed the appeal of Asket’s sweaters, explaining how it can last for a long time.

The “Traceability” ad manifested the story of Asket’s sweaters, starting from the wool they use and where it comes from. They procured wool from Nativa-certified farms, Rothamay and Terrara in Australia.

The “Ethos of Transparency” showcased the processing of garment production. It showed the quality of the product. It also ignited them with good practices and accountability in the supply chain.

Another ad based on Asket’s usual marketing strategy highlighted and focused mainly on the sweater. All of these ads were published in their website by adding the “Shop Now” button.

Finally, “The Ethos of Transparency” performed great as it showcased that the product is of good quality and it is also expensive compared to the other products.

The test states that proper pricing for a good quality product is welcomed by people.