Check Out Whether Grass Is Greener On Our Competitor’s Side

Every business has its competition and competitors. Analyzing the strategies competitors use in order to improve their business is a key element to improve our business in this competitive world. Understanding our competitors better will help us lead a long way into the market. There are about six important elements that we have to look at to help ourselves achieve the goal.

The first and foremost element is to recognize what to look for and what different tools should be used. We need to have the right apps which will help us examine website traffic, traffic growth, backlinks and some popular pages.

Apps that will analyze the content posted on the website and social media accounts of the competitors are important. An app that can help us to view their ad content on search engines such as Google and also on social accounts is significant. Highlighting keywords that are available on their websites is another important factor, hence an app for that is mandatory.

There are a few tools which have been successful in completing all the above mentioned points. SEMRush, BuzzSumo, Fanpage Karma are few of the tools which have been working efficiently in order to analyze the competitors.

How to use these tools is the next question that pops in our head and the first element that we have to look into is Insights from Traffic Analysis. SEMRush is the best tool to analyze the traffic and it also helps us by showing how many have visited the website, if the ones visiting it are finding the competitors content useful and what makes them popular.

The next element is backlink. Backlinks pave the way to develop the domain authority and to improve our rank. SEMRush and AHRefs help us to fill the gap between backlinks.

Likewise, Social Media is another main element and Fanpage Karma looks into it. Keywords, Advertising information and Content Analysis are few other factors which should be looked into and everything is well hand by SEMRush.

Analyzing the competition on a regular basis is mandatory because it always good to check whether the grass is greener on the other side.