Good writers read a lot and write a lot. They put in a lot of hard work before they publish a book. Writing a book is just not penning down our personal views and thoughts, it includes case studies, statistics and so much more to satisfy the readers.
Once the book is published we cannot finalize for the task to be over. For the book to have a better reach, content marketing is important. Here are ways through which content marketing can be done.
Starting with transforming chapters from the book into blogs. Here it does not mean the whole chapter should be written in the blog. The key elements of what, why and how are the only factors to be posted in the blog. It creates a sense of reading in the readers and pushes them to read the whole book by creating anxiety.
Another way to gather an audience is by posting good contents on social media websites. Aaron Orendorff states that posts that have evidence always go viral and they always have a better impact on the audience. Displaying data in the format of a novel is one way to please a flock of people.
Just like how we have a trailer for the movie, creating video content can reach the audience faster. An individual walks into the theatre with a few expectations because he has seen something that is of interest to him in the trailer.
Now, relating to the same scenario, video content marketing of something interesting can gather a lot of people. Making the video interesting and posting them on Facebook, Youtube, and other networks can be smart.
Podcasting is another important factor in the world of marketing. When listeners listen to a good podcast they tend to purchase more and 61% of people purchase things based on the ads they hear.
A good book can be used to create a series of webinars because many people love a classroom experience.
Last but not the least, providing a good foundation for guest posts and appearances is another significant factor.
In conclusion, marketing a book is important and it helps us grow our customers.