Myntra Insider Points becoming a major component in Covid relief

Myntra has launched a fundraising campaign to help the nation in its COVID relief efforts and specifically towards eliminating the scarcity of medical oxygen. Myntra has joined hands with GiveIndia, one of the most trusted donation platforms of India, in this initiative.

The customers are given a chance to donate to the relief fund by giving away their Myntra Insider Points. Insider points are points that a customer collects when (s)he shops on Myntra, the fashion destination of India. By allowing them to donate these points, they are providing the customers with an opportunity to donate without really spending money.

Myntra Insider points were introduced in September 2018. It provides its loyal customers with benefits like personalised fashion advice when they shop. The customers who collect insider points would be able to get VIP access to sales event and even exclusive access to limited edition launches apart from collecting gift vouchers. The Insider points works in a tiered manner in which the customer will be able to reap more privileges when they collect more points.

So far Myntra has been able to collect a total of almost 10 million INR with 33,000 customers contributing more than 26 million Insider Points. Myntra have succeeded in contributing 1.5 lakh kilograms of oxygen so far. It has also enabled health facilities for almost 11000 homes that found it difficult to afford the medical facilities. Myntra right now is trying to use the revenue to support Covid patients who are in critical condition and also the workers in the healthcare sector in India.

Amar Nagaram, CEO Myntra commented that it has extended support to all its employees and partners apart from offering support to the public. He also mentioned that Myntra will strive to donate to the larger good of the community. With this partnership, Myntra has succeeded in utilising digital technology for the common good of the community. Atul Satija, GiveIndia CEO and Founder 2.0 pointed out that their partnership with Myntra has only enhanced their Covid relief work.