Microtransactions in games allow you to boost your created character or team for a particular prize. You can pay like $2 and above to buy boosts for your character or virtual credits that you could use for something else. Virtual credits allow you to buy things like clothing, game modes, and other items. But it also helps you to get hold of things that could boost the abilities of your game character or team. The abilities of characters in sports games include stamina, shooting strength, jump, shots and speed. Spending the virtual credits on boosting these abilities is like using steroids in real games. Still, spending to boost the abilities of your character is legal and normal.
Most of the game titles like ‘Candy Crush’ and ‘Fortnite’ allow the user to gain virtual credits through completing certain tasks in the game. This allows the user to gain credits without actually spending real money.
The process of getting the virtual credits through the completion of the tasks moves at a very slow rate. It tempts the user to spend a few dollars for the credits rather than gaining it by completing the tasks. The money would seem for the gamer like a small price paid to gain some time and effort. It is a shortcut that is preferred by many in the gaming world.
Think of a situation where the character that you have created in a game has a rating of 60 out of 100. They need at least a rating of 80 to compete with another player of the game. To reach that rating point, you will need to spend almost one month on your character playing single-player games and completing different tasks.
On the other hand, you could boost the rating of your character in an instant by spending almost $15 for buying some virtual currency and using it.
When you spend on the virtual currency, you need to remember that it will cost altogether $100 (approx.) for a single title. You would have already spent $60 to $70 for purchasing the game if it is a new game. Plus the $15 you spend on virtual credits makes your total expenditure for a particular title almost $85. This way you will end up spending around $100 for a single title.
This feature is not limited to sports games or competitive games alone. It can be seen in non-competitive individual games also. Every gamer is reminded that he/she can unlock the next level or boost the power of their character by paying a bit of their money. This feature can be seen in games like ‘Halo Infinite’, a shooting game, and ‘Clash of Clans, a mobile game.
The companies that promote in-game purchases are well aware of the fact that gamers ultimately would end up buying the latest features even if they complain a lot about it. Gamers more than often end up taking the shortcuts simply because they are tempted to after trying a few times to win the tasks.
Almost one-fifth of the total cost of the gaming console is spent by the gamers on in-app purchases. Though the gamers would continue to purchase new boosters the gaming app could reduce the possibilities of in-app purchases as a token of respect to their gamers.