Ronaldo’s Super Coke Kick has Health Code Secret
Cristiano Ronaldo’s marketing stunt, the removal of two Coke bottles before the start of his press conference, has gotten more attention than his silky-smooth two goals against Hungary a few days ago. ‘Agua,’ he exclaimed, pointing to a bottle of water as his favourite beverage over the foul-tasting carbonated drinks.
After being voted man of the match in France’s 1-0 triumph over Germany, French striker Paul Pogba took issue with a bottle of Heineken being placed in front of him a day after Ronaldo’s public display of distaste for Coke. The beer was Heineken’s 0.0 brand, which is alcohol-free.Pogba is a Muslim and it is unknown if the manager of product and events was made aware of the fact that none of the alcohol or none of the alcohol brand is, after all, the alcohol brand.
When a company like Coke or Heineken pays $50-60 million to be one of the sponsors of the wildly popular Euro2020 Football Championships (10 sponsors for Euro2016 paid a total of $575 million), you’d think the smallest details would be ironed out. As a result, failing to comprehend the sensitivities of these super stars, who are themselves large brands, before attempting to ride on their shoulders is a major marketing blunder.
Football stars do not support Coke or Heineken; they display their products through tournament sponsorship arrangements. There is no personal investment in Ronaldo or Pogba. If so, advertisers should have done their study into football players’ tastes and inclinations. The incredibly fit fiend at 36, Cristiano Ronaldo was renowned for fighting carbonate drinks and declared so in interviews when he mocked the coke and fanta dependence of his youngest son. Someone ought to have taken care not to look at him from the table on which he sat at the coke bottles. Coke might have been an image behind the backdrop, and Ronaldo could not have done any work.
UEFA currently battles to remind team authorities that their players ought to respect advertising from sponsors, since it is what finance the European Soccer Tournament for $2.5 billion. But what if athletes have objections of conscience?South-African cricketmaker Hashim Amla has rejected for religious grounds to put a Castle Rock beer insignia on his jersey. Contracts for support, because they are sophisticated, will become more stunning.
Sustainable impact
Does a Coke or a Heineken recover from such extremely unfavourable advertising? There’s no doubt they’re going to be. People are short in memory and there are five new suckers to take their place for every young customer charmed by Ronaldo’s health message. At worst, the UEFA Tournament will be a stumbling block for such brands.
Coke’s been worse survived. When farmers in Andhra Pradesh and elsewhere used these carbonated syrupy beverages as insecticides and sprayed them on plants in 2004, the globe was in great shock. The spray of sugar attracted the plants, and the larvae of the insect were eaten. It was a disaster for Coke from a marketing perspective, but it has survived
On the contrary, Ronaldo’s argument and dust would enhance the world’s health awareness. There are 10 tea cubes put to a fizzy drink in a single bottle. It is recommended to consume up to six tea cubes with added sugar a day by the World Health Organization (WHO). Dieticians also warn out that after 20 minutes of coke drinking, blood sugar levels are boiling, triggering an explosion of insulin. The liver transforms the large quantities of sugar that the body circulates into fat.