An Email Newsletter can make or Break - Change the Stigma

Everything is available at our finger tips and all it requires is one tap. Email is such an efficient tool used all over the world these days. Mentioned below are a few tips from The New Yorker and BuzzFeed, Director of Newsletters Dan Oshinsky that can help us improve our ways of writing an email or a newsletter.

The different social media networks and search engines that we have do not necessarily have to connect with our audience but a perfect email newsletter does. It can reach personally to everyone’s inbox and it helps us build a better relationship with our customers.

Over the years, people, especially businesses, have adopted email as their general form of day to day communication mostly because of its speed. Communicating through email is definitely easier and faster since we can get instant replies. Emails help us in organizing events and scheduling it. Files can be attached and sent through.

This pandemic situation has definitely helped us all a lot including web mentoring and the spam or junk option in it also safeguards us from unsolicited messages. And to add icing to the cake, we own it and manage it.

The benchmarks that we set for the newsletters are important. If 30% of the readers open the newsletter subscription it seems to be a good response. Around 25% of the people click and open the newsletter only when they find it really interesting.

An email newsletter can begin with the news from the local and then it can develop. People do not expect really long newsletters. 350-400 words with proper sequencing and a few stories attached is all that they will be looking for.

Newsletter subscriptions can be integrated with podcasting. World is always looking for more. How to get one more thing from the audience is what we have to look for. Once they are impressed with your newsletter, making them subscribe will be the next best thing to do.

Revenue can be made by creating good newsletters and looking into a few resources to develop newsletters will help to improve.