Bootstrapped Startups can follow these Ideas

Many small start-ups don’t have outside investors. These small companies fund themselves on their own. This method can be useful sometimes and sometimes it’s not. One of the biggest struggles of these companies is to fund their marketing.

This is something vital for any company. Well, there are some techniques, by which you can do your marketing without spending much of your hard-earned money.

The first trick for you is podcasts. There are so many podcasts that are looking for guests to speak on every topic possible. There are so many small companies that are applying this technique and they are giving speeches in podcasts in their areas of expertise.

All company has their own unique areas of expertise and you can pitch yourself on that. The best thing about these podcasts is they do not charge anything to be a guest. In these podcasts, all you need to do is to tell an organic story about your journey and your business.

If you want to increase the marketing rate of your company then you can be a partner of like-minded brands. Partnerships do help in growing your business. These partnerships will help you to find new customers for your brand.

There are a lot of things that you can do with your partner like giveaways to gift with purchases to creating content together with such as blogs, IG Live or video interviews. Just make sure that both companies are working with the same effort to promote each other’s products.

Many start-ups company like to have their own personalized blogs for their company. This will benefit you in a lot of ways, such as, it will drive more traffic to your site. Then it will make you an authority in your area of expertise. Also, in your blog, you can tell stories about your company to your consumers.