Dynamic PR Industry Since Pandemic - Teamwork Communication Speaks!

Public relations as an industry is gaining importance as brands and start-ups are giving more importance to their reputation and purpose. India is growing into a fertile space for start-ups and they are trying to digitise their activities. They are focusing on strengthening their relationships with customers and connecting with them more intentionally. this is where public relations come to play an important role.

Teamwork Communications Group, a public relations agency that was founded in 2009, has different sections that cater to different kinds of clients ranging from healthcare to fashion and startups to corporate. The group comprises more than 60 communication professionals who are experienced and can identify the communication requirements of the clients. They operate in over 65 cities in India and are one of the fastest-growing companies in this field. It is currently one of the favourites of corporate, startup and healthcare clients.

According to Nikky Gupta, Co-founder & Director of Teamwork Communications Group, there has been an increase in demand for PR services in the past three decades. More companies are looking for specialised PR services and companies within India have played a great role in enhancing this sector. PR agencies within the country have a better understanding of Indian businesses and their preferences.

Ms Gupta also mentions that the PR industry has evolved during the past years and now it requires a fresh perspective in terms of technology and concepts. Since the pandemic PR industry has also seen a rise in demand. PR has to find new methods to fit into the current scenario. At the global level, artificial intelligence is becoming more important and the PR industry must adapt to it.

Teamwork Communications Group is an independent agency and wishes to remain so. According to Ms Gupta, staying independent in the Indian market has its own benefits. The indigenous organisations are different and need diversified treatment. Through a merger or acquisition, the company can grow much faster. But smaller brands and businesses might find working with independent agencies with proper vision and strategy more comfortable.

In India, the PR industry is growing into an important sector. With the pandemic, there has been a development in industries that are driven by technology like AdTech, Gaming, EdTech and Digital marketing. These industries are depending more on PR services which is beneficial for the PR industry.

Teamwork Communications Group is into the healthcare sector also. Hospitals, Pharmaceuticals companies, medical device manufacturers etc are increasingly using PR facilities during the last year. Demand for social and digital media services has also gone up during the last year.

Teamwork Communications Group is planning to expand its presence to the global market. Since the global markets have become more connected and integrated, there is a larger presence of Indian PR agencies in the global market. Indian companies that wish to expand to the global market would seek PR services from their existing agencies. This will enable the presence of Indian agencies in the global market.

Teamwork Communications Group is planning to put more resources into strengthening and integrating their service for their clients. They are trying to provide a more dynamic ambience for their clients by facilitating an omnichannel communication system. The team is also planning to expand its services across the country due to an increase in demand for PR services.