Tecfuge Business Solutions

Exploring Brand Love with Founders - CMO Summit 2021

Pitch CMO Summit 2021, the flagship property of the exchange4media Group, is back in Delhi. The summit brings together brand leaders and advertisers and serves as a forum for lively debate. Colors is a co-gold partner for the upcoming Pitch CMO Summit in Delhi, while Adobe and ShareChat Business are co-gold partners. The event will take place digitally on Friday, May 28, 2021, starting at 2 p.m.

The summit’s theme for this year is “The Power of Brand Love.” Brand love, under normal circumstances, results in a price premium, brand loyalty, and brand advocacy. Why do consumers choose brand A instead of brand B? The basis of a good marketing campaign is determining this “why,” and a lot of it is based on the kinds of interactions brands make with their consumers.

This is where Brand Love enters the frame, with the aim of converting brand-loyal customers into brand supporters or influencers. Brand love is an essential tenet for all brands, regardless of their segment or category. Brand loyalty is important because:

  • It aids the brand in comprehending the consumer’s priorities.
  • It aids in the development of deep emotional bonds with customers.
  • It aids in the satisfaction of customers and the creation of brand loyalty.
  • It aids in the development of a partnership with the customer that extends beyond the transaction.

The virtual Pitch CMO Summit 2021 in Delhi aims to delve deeper into the power of brand love in making or breaking a brand, particularly in these unprecedentedly difficult times.

The Summit will bring together leaders of world-famous brands to decode the power of brand love. K.E. Ranganathan, Managing Director, Roca Parryware, and Sai Srinivas, Co-founder and CEO, Mobile Premier League, are the summit’s keynote speakers.

Scott Goodson, CEO and Founder of StrawberryFrog, will give a Special Address, and speakers Nicholas Kontopoulos, Asia Pacific Regional Head of Marketing, Adobe DX Commercial; Nikhil Chand, Director, Foods & Confectionery, Nestle India; and Prasanna Raman, Advertiser Solutions Lead, Snapchat India will share more insights.

The second panel discussion, chaired by Neha Ahuja, Head of Marketing, India, Spotify, will focus on the role of brand love in consumer-brand relationships.

The third panel, sponsored by ABP Nadu, will look at the Importance of Multilingual & Diverse Cultures in Brand Love. Naziya Alvi Rahman, Editor at exchange4media, will moderate the panel discussion.