Flipkart Wholesale increases digital adoption among Kiranas

Through its e-commerce adoption activities, the Flipkart Group continues to support the expansion of Kirana stores. Flipkart’s Wholesale and Best Price cash-and-carry businesses saw a 3x increase in e-commerce adoption from Tier-2 and Tier-3 cities between January and June 2021, the ecommerce behemoth stated on Monday.

“From January 2021 to June 2021, the Best Price cash-and-carry business saw a 3x rise in e-commerce adoption among kiranas in tier 2 and tier 3 cities, showing that Bharat is warming up to e-commerce,” the company said in a press statement.

Flipkart Wholesale and Best Price cash-and-carry business, according to the firm, services over 1.5 million clients across the country, including kiranas, HoReCa (hotels, restaurants, and cafeterias), and O&I (offices and institutions) (offices and institutions).

The membership base for stationery items and electronic appliances has also doubled in the same time period, according to the business, while dairy and fresh produce categories witnessed a 2X growth on the Best Price app and website.

It further stated that, while one out of every three customers is now purchasing online through its Best Price app and website, Flipkart Wholesale is also seeing a rise in e-commerce adoption among its Best Price members, with more than half of customers now transacting online without assistance

Adarsh Menon, Senior Vice President and Head Of Flipkart Wholesale, commented on the development:

“The key value proposition of Flipkart Wholesale is to provide prosperity to Indian kiranas by making their business easy through technology. All of our efforts are geared on assisting small firms that have emerged as self-starters in their use of e-commerce as a means of making purchases. We believe that our cutting-edge digital solutions can alleviate kiranas’ local pain points, usher in a new age in the B2B ecosystem, and strengthen the country’s supply chain.”

To help small merchants manage their operating costs and increase liquidity, Flipkart Wholesale offered Cash on Delivery and Digital Payment of Delivery.

In collaboration with banks and fintech lenders, the company has also made available to its members rapid short-term collateral-free loan alternatives. Through an end-to-end digital process, the fast credit solution enables small shops to obtain up to 14 days of interest-free loans ranging from Rs 10,000 to Rs 25 lakh.