In both life and the realm of marketing, it’s always a good idea to be present. In order to enhance their key messages or expand their visibility and reach, more and more brands are taking advantage of moment marketing. Online trends have recently taken center stage on all social media sites. The modern content consumer keeps tabs on these developments and participates actively in numerous conversations. In these situations, brands aren’t scared to speak their minds and cleverly convey their ideologies or product offerings through all these trends.
Previously, businesses would exclusively discuss their goods and products on social media. The necessity to focus more on the needs of the client while developing marketing strategies, however, is growing. One must carefully examine consumer behavior , popular subjects, and purchasing trends. One-way communication lacks the necessary effect and appears forced on various levels. The importance of customer engagement in enhancing visibility and reach explains why conventional marketing techniques are gradually losing their use.
People use a variety of internet platforms to express themselves, from information to gossip, so moment marketing is keeping up quickly. The youth of today are continuously involved in these trending issues, and even the simplest themes can quickly become popular. Many brands aim to take advantage of these trends and establish their presence by emotionally connecting with consumers and ingratiating themselves into their lives. To be more relatable, several of them also develop intriguing ads centred around these talking topics. However, if you’re running behind schedule and don’t produce on time, you risk losing a significant opportunity.
A fantastic technique to engage your audience in conversation is with featured snippets. Your films are presented to the user like a suitable response when your clients utilize a search engine to look for solutions. Many businesses publicly support good causes and advertise their efforts on all social media channels. One of the best examples of moment marketing is Coca-“Zero Cola’s Racism” campaign, which supported Swedish footballer Durmaz at the FIFA World Cup. Additionally, in order to develop a more successful moment marketing strategy, it is crucial to conduct research into the how’s, whys, and what’s of what consumers are seeking for your product. Additionally, you can recommend goods and services by employing in-app adverts that are strategically positioned on popular videos.
By showing pertinent advertisements for flight and hotel bookings, the travel sector capitalizes on micro-moments like cancelled or delayed flights. The gaming business also maintains track of its most popular events to carefully advertise its new releases. Puns are being used by businesses to connect with just an ongoing offline activity or trend. It’s also crucial to comprehend the feelings and expectations of your audience, for which you need to have the appropriate information. It is important to use caution to make sure that all these activities are solely intended to pique interest or increase levels of involvement rather than to offend anyone.
The effectiveness of moment marketing hinges on how pertinent the messaging is to both the brand and the target audience. It’s important to engage the audience on a deeper and participate in their everyday activities or conversations. Every opportunity to engage with your target market can be thought of as a touchpoint. Businesses are more than the goods or services they provide; they are the narratives they stand for. By leveraging moment marketing for companies, these amazing narratives can be made available to the general audience. As time goes on, more and more businesses will join the instant marketing revolution in an effort to leave a lasting impact.
Some noted examples that opened the eyes of the world
AMUL
Amul, the dairy company, would be the market leader if there had been one in the “moment marketing” sector. Amul is likely the only company whose marketing efforts have utilised the same subject and aesthetic for close to 50 years. The best thing about Amul advertising is that, just like when you think you’ve found your all-time favourite, another one will run the next week that will be just as effective. In fact, the Amul Girl is already making Indian audiences laugh with its incredible one-liners almost every day to date.
PEPESI
Another company that is utilizing moment marketing is PepsiCo India. Even more than its arch-rival and the event’s official sponsor, Coca-Cola, the ICC Women’s T20 helped it generate conversation. Prior to the ICC Women’s T20 World Cup final, which fell on International Women’s Day, they hired 16-year-old player Shafali Verma as a new brand ambassador. Her promotion by Pepsi as the new “Swagstar” for the company’s youth-focused Har Ghoont Mein Swagger campaign. Pepsi even carried on the moment marketing waves after the match ended with their #HarWomanMeinSwag campaign, honoring the spirit of women.
BURGER KING
As implied by its name, Burger King not only serves as king of burger but also an excellent moment-capturer. When rapper Kanye West declared that McDonald’s is his favorite place to dine, Burger King made fun of him with their infamous “Explains a Lot” tweet in November 2018. In response to Kanye West’s assertion that his eyes are now “wide open” as he separates himself from politics, Burger King tweeted, “Eyes still closed I guess.”