In Trend : Social Media Marketing through Instagram Reels

According to the reports of the State of Digital Publishing, almost 86% of business uses videos as tool for marketing and for 96% of marketers it is a significant component of their tactics.

By 2022, videos would constitute more than 80% of internet traffic. “Remix”, a new feature launched by Facebook for Instagram Reels that helps the users respond to an existing reel using side-by-side videos, asserts the escalated importance of video contents.

Making target specific video contents designed in the form of Instagram Reels, which are 15- to 30-second videos, will ensure the success of this video marketing. We can tap the ultimate power of the platform to influence the audience by making use of the audio, visual and text based editing features provided by the platform like employing the popular sounds, hashtags and effects to be more visible on Instagram Explore page.

Although very similar to TikTok, the nature of Instagram users being keener followers of brands and the possibility of Reels being monetised soon assures the long term benefits of Instagram Reels as an integral part of social media marketing.

To make Standout Instagram Reels, firstly, do a highly focussed and sharp sonic branding as the audience is more likely to recall and recognise audio content than visual content of an ad.

Secondly, market genuine content in a simple yet specific manner as Instagram. Since Instagram primarily concentrated on making Reels a great experience for the users, they are more likely to respond to contents that are more relatable and casual than stylised ones.

Thirdly, Market your brand through introducing and demonstrating its performance visually in a few seconds. It is highly important to catch the attention of the viewers before they continue scrolling. Finally, experiment with the variety of features provided by Instagram Reels in an innovative way.

Though the ‘Remix’ is used mainly to copy another reel, it could be utilized for marketing your brand by, for example, posting your reaction to users’ videos featuring your product.

These four simple steps could get you ahead of the competition by enhancing your marketing through Instagram Reels and other video contents. Though Reels is currently focusing on providing its users a great experience, it is possible to provide monetization option soon.