Tecfuge Business Solutions

Know about how Covid-19 has altered consumer Behavior

During a Zoom call, Healthline Media sales and strategy developer Brendan McHenry made a very interesting observation about the empathy he and his colleagues share. In these Zoom calls, these co-workers get to know about each other’s lives and households. They have seen for the first time each other’s kitchens; family members are it furry or non-furry and the ordinary mess of everyday life. Though this was uncomfortable for them in the beginning this has helped to strengthens their bond and incorporated more authenticity in their work life. Brendan asked his colleagues that are they ready to look into their consumers’ life with the same degree of honesty as marketers?

The Covid-19 pandemic has exposed how human beings adopt changes in unexpected ways. At this moment of change and vulnerability, the marketers need to listen to their consumers with more depth and openness than is expected. Healthline Media works to understand consumers’ health and well-being. During this pandemic, the organization has conducted research that gave them insights into how this pandemic has changed the consumers’ behaviour.

  • This research has opened up some surprising truths about how their consumers are living in this pandemic and how marketers should help them with their authenticity. The research has found that-People has started believing in home remedies and digital tools and their reliance on doctors has grown drastically.
  • People are focusing on healthy eating and exercising for a healthy future.
  • People are taking pride in surviving this stressful time.
  • People are appreciating the small changes like taking regular walks and breathing exercising can mean a lot.
  • People take much stress about their relationships with family and friends and also these relationships matter the most to them.

Brendan observes that this pandemic is a fine opportunity for marketers to build authentic relationships with their consumers. The marketers can adopt a more dynamic marketing approach that will cover all the changing aspects in the consumers life.