LG’s “Only on OLED”: Marketing through Gaming Shows

Pandemic boosted the sales in electronic media with people staying at home wanting to spend time watching shows on TV and mobile phones. It has resulted in companies like LG reporting their highest quarterly earnings ranging almost to $16.90 billion.

LG’s OLED TV, which allows connecting PC to the TV screen for improving the gaming experience, especially was on a rise during the pandemic. This has led LG to begin the brand new campaign ‘Only on OLED’. The new version of OLED tries to improve the user experience by Livestream gaming facility on its OLED TV. It would use platforms like Twitch for streaming games like Fortnite.

Peggy Ann, LG’s head of marketing, mentions that pandemic has played a great role in bringing people together through gaming. While gaming was limited to a few in a pre-pandemic world, during the pandemic the gaming became a new platform for many more people to connect. It now works as a form of entertainment among people who love to indulge in gaming.

LG’s campaign ‘Only on OLED’ includes celebrities and popular personalities like DJ Khaled and Actress Magan Fox. Their first live gaming show, which was a 90 minute battle on Fortnite between Khaled and Megan Fox, was on May 12 and had almost 1 million viewers. The show was uploaded on LG’s YouTube channel and LG’s FOMO app after being life streamed on the Twitch channel. They have ensured that the LG TV owners can also watch the behind-the-scenes events.

LG is planning to invest heavily in the gaming industry and ensuring that people come to identify LG as not just a TV screen but also a gaming screen. It is planning more live gaming shows with celebrities throughout the year. Opus Limited, LG’s campaign partner, is also determined to keep the viewers occupied with sports events and movie releases.