Sharing is caring is what we all have heard but it isn’t the same when it comes to passwords. Especially Netflix, Amazon and Disney+ want us to stop. We are so used to watching everything on our phone and now we have also started sharing passwords with our friends and relatives.
Password sharing is resulting in a loss in revenue by billions of dollars every year. This is considered to be a minor issue for a well grown company but it does not remain to be the same for others.
Amazon is revealed that the “Lord of the Rings” series will cost around $450 million for the first season which is more than the cost of a season HBO’s “Game of Thrones’.
These companies have provided people with plenty of ways through which they can gain access to videos. They have created profiles by offering tiers of service with different levels of screen sharing allowed. Exhibiting strict password rules should be laid on customers but they also fear that might chase the customers off.
During the month of March, Netflix users received a popup asking them to verify their account for which most of them denied and replied later. Netflix has not told us how many were involved in this or from which part of the world.
Amobi states that strict action will be taken against this. Last year’s pandemic was a time at which Netflix grew and expanded but is slowing down now due to the rise of other such video streaming apps.
Disney+ launched by CEO Bob Iger, stated that it will be a very family friendly site and that they are expecting more families to use it. In a ratio of five, two have seemed to share their passwords with their friends or family members.
Another study found that more than a quarter of all video streaming services is shared by households. Netflix launched its new verification test in the month of March with its continuous efforts.