Smarty Plants: The Fastest Growing Flower Brand in California

Smarty Plants is using Ads that do not mention the product the brand is selling to gain control over the market. The same tactics have been used by CBD brand Lord Jones and others for the same reason. They bring out campaigns that are highly stylized to attract customers and raise their curiosity. Smarty Plants have succeeded using this approach.

It was launched last winter and has become the fastest-growing flower brands in California. Smarty Plants is selling cannabis and it was able to launch itself as a consumer packaged well without any issues. The marketing technique used by them has enabled the brand to occupy a special position in Facebook and Spotify without crossing their competitors’ paths.

Their ads do not draw attention to their product or the grow rooms. This strategy allows them to sell products without promoting sales or consumption of the same. This has saved them from selling their product as pure content without violating any community regulations. Even its logo is deliberately made to be subtle instead of using an overt image of a green plant in a pot.

Open Mike Eagle, Los Angeles based rapper, is hired as the ‘director of cool shit’. He spreads the motto of Smarty Plants through social media and other digital platforms and uses his influential friends to expand the brand’s market. On June 30th the rapper is organizing a Smarty Plants sponsored stand-up comedy program, which is to be aired on Twitch and YouTube.

The covert advertising strategies have only helped the brand to gain more attention among people. The consumers seem to grasp the nature of the product without much difficulty. Smarty Plant’s creators come with a huge experience in alcohol and cannabis brand building. By marketing the product covertly, they are trying to attract consumers who are not yet brand loyal. Smarty Plants have been able to cater to a large group of free-floating consumers through their new strategy.