Social Media Managers Can Guide A Brand Into Right Direction

There are so many social media professionals who are spending all of their time working. The professionals who are working for an independent digital agency, are spending their nights “monitoring” which means checking how the online world is reacting to a marketing post released by the start-up companies. 

Professional social media managers help brands to engage with their consumers. When a consumer is trying to connect with the brand the social media managers have to be ready to answer all the quarries of the consumer. The social media managers are aware of the fact that this interaction is not only important for the brand they are working for but it is also going to put an effect on optimising “moments” in pop culture, politics and current affairs.  

Previously brands such as Zomato, Tanishq, HUL’s Surf Excel, ITC’s Bingo has spoken up boldly in public through social media. As a result of that, these brands have got backlash and boycott calls. Agency professionals and brand managers have also faced personal attacks by trollers. This is why companies’ hire social media managers who will help them to handle a crisis like this.

Independent digital shop GoZoop’s chief happiness officer Bansi Raja has said that it is very unsure when a particular brand will be attacked by trollers and this is why a brand needs to have a social media manager. Raja also said that a manager can do a far better job than only handling a company’s social accounts. They can guide a company in the right direction. The managers can think beyond the brief given to them. The managers also work on how they can humanise the brands they work on because after all, they are crafting brand personalities.