Storytelling Can Build Your Brand Value. What’s Your Story?

A person’s experiences, ideas, hopes, aspirations, dreams, convictions, opinions and beliefs make the person inserting than their name, age, gender, nationality, and educational background. With a person’s story with which we can relate ourselves, we build up a life-long connection, friendships and sometimes romance with them. If a person’s story can connect them with so many other people then stories can also become your business differentiator. With your story, you can connect with your brands, products, services and business goals.

We are attached to listening stories, we love to listen to those stories which inform, entertain, inspire, motivate and bind us. We can use this storytelling method to build trust among the target audience of our product. Professionals know very well that there is a huge difference between cold facts and warm stories. Researchers have used the Wason Selection Test to prove this statement. The research has shown that only 10% of people can solve a logic puzzle. But 70-90% of people can solve that puzzle when it is related to any social contract or familiar situation explained descriptively.

Storytelling can be a key when you are guiding decisions, forming impressions and creating distinguished propositions. The main aim of storytelling is to humanize any situation and circumstances which are easy to relate to. Use storytelling to convey your values and transfer your beliefs to your target audience. Don’t tell a complex story. Simple storytelling can develop empathy, bridge relationships, quell fear and draw communities closer together.