Strategies to Create Appealing Video ads for LinkedIn

Videos are great a great marketing technique, especially on the LinkedIn platform. Listed below are a few tips to create videos that have the potential to influence viewers.

Include a deal and a demonstration of the product: Videos that demonstrate the product and its use seem to have a greater viewership on LinkedIn. People often like to view their favourite brands and their new products in a video. Videos that provide a demo are seen to engage the users throughout the video and it increases the number of viewers who watch the video completely.

It is also understood to increase the click-through rates of the ad. The videos would be even more liked and preferred by the users if it includes an offer or a deal. Promotions also enhance the viewership of the video which is identified in the form of completion rate. If the video is given an attractive headline with deals the brand offers, it increases the completion rate by 8%. A quick and simple demonstration of the product along with a deal or promotion enhances the quality of the video ads on LinkedIn.

Use video graphics: Animations can make the ad more effective as animations appeal to almost all age groups. Using graphics to demonstrate your product and also to advertise the brand will help to seize the attention of the viewers. Studies reveal that using animations will increase the CTR by almost 3%. So, collaborating with digital agencies or learning to use animation software would be beneficial for your brand.

Simplicity and clarity: Keep the video simple. Viewers always like simple content than complex ones. It is found that most of the videos are watched without switching on the audio in LinkedIn and hence using captions would ensure that the video content reaches the audience. Providing subtitles in the same language would also enhance the viewership of the ad. Using an audio background would also ensure that the ad influences the viewer.

Videos with audio content are found to attract more attention than ones without audio. But the make sure the audio has either voice content or music content as the mixture of both makes the video complicated and holds the attention of viewers for lesser time. It is, however, always better to communicate the message visually than through audio.

Keep the videos Short: Short videos are preferred by the users as they are seemingly time-saving. Use a maximum of 100 to 150 characters i.e. three lines in video content and make sure to include the most important and catchy elements in the first and second lines. Longer videos might not be watched completely by the viewer as they will have to click the ‘see more’ link to watch the entire video. Most viewers prefer not to click the link.