Creating Authentic Relationships to Strengthen the Brand
Creating Authentic Relationships to Strengthen the Brand June 2, 2021 Brands usually collaborated with celebrities and athletes and preferred them as the face of the brand while marketing. April Vitkus, Senior Director of Global Brand Marketing and Strategy, Vans, opined that people now considered ‘real people’ as the mark of authenticity of a particular brand […]
Pepsi Proves to be the Ultimate Drink of all Fast Food Combos
Pepsi Proves to be the Ultimate Drink of all Fast Food Combos May 27, 2021 Pepsi through its new campaign informs people that it is a better match for Burgers available at Wendy’s, McDonald’s and Burger King than Coca-Cola. However, people would find it hard to test it as only Coca-cola is on sale at […]
McDonald’s BTS meals: The Ultimate Fan(Attack) Surprises
McDonald’s BTS meals: The Ultimate Fan(Attack) Surprises May 27, 2021 The world’s largest restaurant company, McDonald’s, plans to bring out its BTS meal in almost 50 global markets using the very popular South Korean K-Pop band. There is no doubt that for McDonald, which associated with Travis Scott and J Balvin in 2020 on “Famous […]
8 Brand Campaigns that supported the anti-racist movement
8 Brand Campaigns that supported the anti-racist movement May 27, 2021 Since the killing of George Floyd by the police in Minneapolis, brands have tried to assert their position against racism and injustice in the workspace. Many advertisements were launched during this period despite the pandemic. We discuss here 8 ads released on social media […]