Creating Authentic Relationships to Strengthen the Brand
Creating Authentic Relationships to Strengthen the Brand June 2, 2021 Brands usually collaborated with celebrities and athletes and preferred them as the face of the brand while marketing. April Vitkus, Senior Director of Global Brand Marketing and Strategy, Vans, opined that people now considered ‘real people’ as the mark of authenticity of a particular brand […]
Thought for 5 Most Ingenious Brand Ideas of the Week
Thought for 5 Most Ingenious Brand Ideas of the Week May 24, 2021 Here are the week’s exceptional brand ideas are reviewed by Ad Age Creativity Editor Ann-Christine Diaz, and Creativity Associate Editors Alexandra Jardine and I-Hsien Sherwood. Here’s a list of great, standout advertisements that impress and inspire! 1. Verizon: The Reset -Life isn’t […]