The Launch of Live Audio Rooms and Podcast Playback

The Launch of Live Audio Rooms & Podcast Playback In-Stream on Facebook June 22, 2021 Facebook has officially implemented its new live audio features including the discovery and playback of podcasting within the app. Facebook’s response to the Clubhouse – leading social audio trend first began at audio rooms. Facebook now offers its live audio […]

The Optimum Length of a Podcast Ad: Here’s an Insight

The Optimum Length of a Podcast Ad: Here’s an Insight June 2, 2021 The best principles of advertising brands always come from anecdotes and tested past experiences. Podcast ads are a new form of advertisement which necessitates that the assumptions and observations of the past be tested and verified again. Tests were conducted to define […]

Podcast Advertising Takes A Hike – The New Face of Attraction

Podcast Advertising Takes A Hike – The New Face of Attraction May 26, 2021 Advertising agencies can benefit hugely from specialising, especially when it comes to podcast advertising. The podcast is a democratised platform like blogs and social media. Anyone with the right equipment and something to speak about can create podcasts. But advertising on […]