There was a time during which every kith and kin used Tiktok and it was a viral. Can’t deny the fact that there are still multiple users of the same. People do it as recreation as well for promotion. Following the closure of Tiktok in India, YouTube came up with ‘Shorts’ and it is on the wheel right now.
We know that YouTube always pays off really well. In accordance to that, YouTube has launched $100 million fund for shorts creators. They state that it has been launched as an encouraged and support to the effort takers.Anyone is eligible to take part in this creative project by creating unique shorts. This will definitely divert Tiktok audiences to YouTube.
YouTube has decided that the funding will be provided to the ones who create an amazing and varied content which quite stands out and the ones that are most viewed and is on fire for a month. YouTube’s ‘Shorts funding’ idea is more likely to be of the same that is in Snapchat.
Snapchat funded its ‘Spotlight’ clips about $1 million per day for the best ones. It’s obvious that Snapchat has been providing over $90 million in just under 6 months. Snapchat has been considering this Spotlight video has a pavement to increase their monetary benefits.
YouTube has mentioned that Shorts will be of high priority to them and will go through all ways to build it. They do believe that they will take time but will improve and expands Shorts which will help us recognise new talents, artists or creators and it will purely for entertainment purpose for some people. YouTube has planned to build an ad display above current model I order to meet the monetary benefits.
TikTok still ranking and trending number one on chart is a trouble maker and investing in initially payments for the upcoming creators in Snapchat and YouTube would divert the attention of the audience.