The authentic ad trends of 2021 Pride marketing - Let's Go

The involvement of corporates in Pride marketing needed to be banished in between the growing demand for more authentic and community-centric Pride marketing. In 2021 Pride we encountered some best brand moves to serve this purpose. PepsiCo’s sparkling water brand has launched “out at night” in collaboration with Pride Media. This ad featured many LGBTQ icons of New York.

Bidet-maker company Tushy organized a contest that the brand will crown America’s Most Bottom-Friendly Bar with Tushy bidet product which will help gay sexual partners hygienic for each other. The candidates have to vote for their favourite bar by uploading videos on social media.

Brands are looking forward to making sure that when nightlife returns in full force, it will be more welcoming than before. Miller Lite has joined with Equality Federation and started “Miller Lite Open and Proud.” These campaigns provided non-discrimination training to help 55,000 bars to be safe LGBTQs.

In Pride 2021 companies has chosen real LGBTQ people to tell their real stories through their marketing. Reebok has teamed with House of Ninja to focus on the queer legacy of the company. Ikea Canada has featured the queer community to make sofa covers inspired by the LGBTQ flag. Corteva Agriscience has made a mini-documentary “The Heart of the Farm” which tells the story of a queer farmer couple and the video is made by a queer director.

Skittles has made a major change in its packaging as it has featured “QueeR Codes”. Cellular provider company Visible has started a campaign named “#ProudlyVisible”. This campaign featured celebrities like Kim Petras and Christian Siriano to share their stories with fans. Mercado Libre has shot an iconic kissing video between queer people