Whatsapp New Ad Campaign Is ‘Message Privately’

WhatsApp has launched a new marketing campaign in India named ‘Message Privately’. WhatsApp has already started a campaign in 2020 named ‘It’s Between You’, and the new campaign is based on that. All these campaigns have started by WhatsApp to reinforce the company’s commitment to the privacy of its users.

By its end-to-end encryption technology, WhatsApp has always tried to emphasise how it is the safest place for the user to share their most personal moments with their loved ones on their platform. WhatsApp believes that privacy is important as it leads to progress and fosters closeness in relationships.

The director of Marketing at Facebook India Avinash Pant has said that the end-to-end encryption technology is not just a feature in the app but its an emotion, which is responsible for human connection and progress. The campaign has portrayed several real-life stories to which we can relate easily. Pant has also expressed his gratitude that nearly two billion people use WhatsApp to deliver their personal messages to their loved one. He is grateful for the trust of the users around the world over WhatsApp.

In the campaign, two heart-warming ads have been released by WhatsApp. One is Golden Jubilee, in which an older couple who are about to celebrate their 50th wedding anniversary was feeling shy to profess their love to each other in front of their family members. But they used WhatsApp as a medium to express themselves privately.

The second ad is named Dream Job, where a daughter has received exciting news from her Cricket coach and she was willing to share that news with her mother but the mother was very busy attending some guests. So, the daughter has sent her message to her mother through WhatsApp and the mother got the happy news without the guests knowing about it.