Why is Social Media Marketing the New Normal?

The success of your inbound marketing plan might be aided by a strategic social media marketing strategy. In a time when everything and everyone is changing, your regular social media strategy, content, and cadence must adapt to the new normal to be effective.

We must interact with prospects, clients, and team members even if we are in an unfamiliar area. Social networking is a simple and effective tool to maintain that relationship while also assisting your inbound marketing efforts. To assist you on your way, we’ve compiled a list of four recommendations that will help you promote the “new normal.”

Humanize Your Brand

According to a study by SmarterHQ, 72 per cent of consumers only connect with businesses and marketing messages that are personalised and matched to their preferences. Personalization and engagement are important to today’s users. On social media, humanising your business is a quick approach to get their attention.

Consider how you communicate with your internet audience. Have you developed a relationship that fosters engagement and builds trust and loyalty? Opening your firm up to your audience, welcoming them in, and offering them a unique glimpse at your culture is what humanising your brand entails.

Utilize Social Listening

Your ability to listen is crucial to your business’s success. With everything changing — from marketing methods to what people desire — now is the time to figure out what your audience cares about and what concerns they care about. You can’t assist them to solve their problems or connect with them if you don’t listen to what they desire. Don’t undervalue or underuse your digital voice; it’s an important aspect of your customer service experience.

Try New Publishing Times

The daily lives and habits of everyone have been drastically disrupted. Because connecting with your target audience is one of the key aims of a social media strategy, you must publish during times when they are actively using social media.

Social is not a strategy

Trying to make social media “strategic” is one of the most common blunders many businesses make. It’s critical to link social media marketing to business objectives – and we’ll get to that in a minute – but it’s a mistake to conceive of social media as a strategy in and of itself.

Social media platform is merely a tool. It is absolutely inert until it is used for a specific purpose. You don’t need a social media strategy, just like you don’t need a phone strategy.

You’ll need a social media strategy and flexible programmes that you can apply to any business strategy it can influence, such as marketing, public relations, customer support, and product development.

However, the plan comes first, and depending on how it’s implemented, social media should complement and drive that approach. If you try to rely solely on social media marketing, you’ll be doomed to fail the moment the landscape alters or something else takes its place.

Without tying social to business objectives, you’re lost.

If social media isn’t a stand-alone plan, it must be in line with the larger marketing, customer service, or other toplined goals you’ve set. When it comes to social media marketing, social media platforms are great for raising brand awareness and engaging existing audiences to drive loyalty (but not so much for direct sales), so your social media marketing goals should reflect how you want to increase brand exposure or connect with prospects and customers to encourage them to learn more about you.

If you’re using social media platforms to improve customer service, your social media aims should be to affect and influence metrics like customer satisfaction scores, call or inquiry resolution time, or whatever other measures you’ve set up to assess how good your service is. It’s acceptable to set objectives for social media’s contributions to these KPIs, but social is ultimately a means to an end, not an end in and of itself.